MISC is one of the leading carriers in the Intra-Asia trade with more than 40 years of proven experience. During this period, MISC has strategically expanded its market coverage to gain more competitive advantage through innovative products and strengthened market position in key strategic areas. In 2009, MISC refocused its liner business into the Intra-Asia and Oceania markets, specialising in the transportation of Halal produce and products and reefer business.
Following that, MISC enhanced its Halal Express Service 1 (HE1) with an extended rotation to China and Indonesia and subsequently launched the Malaysia East Asia Service (MES), which directly connects the Far East ports to Vietnam and the South East Asia Region. With the success of the first two, MISC also launched two more services in the same year, the East India Service (EIS) and Siam-Singapore Service (SSS).
Innovator of Halal Supply Chain Solutions through the Halal Express Service.
Extensive MISC Shipping Agency network in the Asia and Oceania region.
Key player in domestic containerised shipping services.
Major Developments in FY2010/2011
MISC Board approved the sale of 3 Bidara-class vessels in September 2010, to realign fleet compatibility in line with Liner’s new business model.
Signed a joint-venture (JV) agreement with Intergroup on 8 December 2010 to form a JV company that would facilitate the direct entry into China, a strategic market for Liner business.
Launched the Gulf Feeder Service (GFS) in December 2010 to re-emphasise MISC’s commitment in serving strategic markets in the Gulf/Persian Gulf region.
Launched the revamped Perdana Domestic Service (PDS). In December 2010, the new service was reshaped into 2 strings (PS1 and PS2) with PS3 added in January 2011. The revised service pattern is a re-commitment to shippers by providing premier container shipping services in Sarawak, Sabah and Brunei.
Launched revamped Philippines Feeder Service (PFS) on 9 February 2011 to cater to the increasing trade amongst South East Asian nations especially reefers from Davao.
